How do you make a restaurant business an overnight success at the age of 52? Ray Kroc said, “I was an overnight success, but 30 years is a long, long night.”
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver in World War Ⅰ, but the war ended before he completed his training. He then worked as a piano player, and a paper cup salesman. In 1954, he visited restaurant in San Bernardino, California. There he found the small but successful restaurant run by brothers Dick and Mac McDonald, and was surprised by their effective (有效的) operation. The McDonald’s brothers produced a limited menu, concentrating on just few items—burgers, fries and drinks—which allowed them to focus on quality and quick service.
They were looking for new franchising agent (特许经销商) and Kroc saw chance. In 1955, he founded McDonald’s System, Inc. By 1958, MeDonald’s had sold its 100 millionth hamburger.
In 1961, Kroc started a training program later called Hamburger University, at a new McDonald’s restaurant in Elk Grove Village, Illinois. There, franchisees (特许证持有人) were trained on the proper methods for running successful McDonald’s’ restaurant. Hamburger University used a research and development laboratory to develop new cooking, freezing, storing and serving methods. Today, more than 275,000 franchisees, managers, and employees have graduated from the program.
Right up until he died on January 14, 1984, Ray Kroc never stopped working for McDonald’s. His legacy provides McDonald’s customers with great tasty, inexpensive food; staff and franchisees with chances for growth; and suppliers with a shared promise to provide the highest quality food.
1.What does Ray Kroc mean by the underlined sentence?
A.He waited 30 years to be a franchisee.
B.He experienced a lot before he succeeded.
C.It took long preparation to open the restaurant.
D.He felt happy for the past 30 years.
2.Why was the operation of Dick and Mac McDonald effective?
A.They focused on a limited menu.
B.They considered quality important.
C.Their restaurant was run by two people.
D.Their restaurant had well-trained employees.
3.When did Kroc start a training program?
A.In 1955. B.In 1956. C.In 1961. D.In1984.
4.What is the best title for the text?
A.The Story of Ray Kroc B.McDonald’s’Restaurant
C.Tricks of Running a Business D.New Franchising Agents
答案:
1.B
2.A
3.C
4.A
【解析】
这是一篇记叙文。文章阐述了雷克洛克如何让饭店经营成功的。
1.
猜测词义题。根据此句话上文“How do you make a restaurant business an overnight success at the age of 52?”可知Ray Kroc到52岁才成功,再结合第二段内容“In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver in World War Ⅰ, but the war ended before he completed his training. He then worked as a piano player, and a paper cup salesman.(在1917年,在世界大战期间15岁的雷·克罗克谎报自己的年龄加入红十字会担任救护车司机,但战争在他完成训练之前就结束了。 然后他做了一个钢琴演奏家和一个纸杯推销员。)”可知Ray Kroc在成功前经历了很多困难。故选B。
2.
细节理解题。根据第二段中“There he found the small but successful restaurant run by brothers Dick and Mac McDonald, and was surprised by their effective (有效的) operation. The McDonald’s brothers produced a limited menu, concentrating on just a few items—burgers, fries and drinks—which allowed them to focus on quality and quick service.(在那里,他发现了迪克和麦克唐纳德兄弟经营的小而成功的餐厅,并对他们有效的(有效的)操作感到惊讶。 麦克唐纳德的兄弟制作了一个菜单,非常有限,只关注几个项目-汉堡包,薯条和饮料-这使他们能够专注于质量和快速服务。) 可推断,迪克和麦克唐纳兄弟俩运行之所以高效是因为他们集中配置有限的菜品。由此可知答案A选项They focused on a limited menu切合文意。故选A。
3.
细节理解题。根据第四段中“In 1961, Kroc started a training program, later called Hamburger University, at a new McDonald’s restaurant in Elk Grove Village, Illinois.(1961年,克罗克在伊利诺伊州埃尔克格罗夫村的一家新麦当劳餐厅开始了一个名为汉堡大学的培训项目)”可知1961年开办了培训项目。故C项正确。故选C。
4.
主旨大意题。通读整篇文章,尤其是第一段的“I was an overnight success, but 30 years is a long, long night.”意思是:“我是一夜成名,但这三十年时间太长了。”这句话的隐含的意思是说在他成功之前经历了太多困难和挫折。可知文章讲述的是Ray Kroc的创业经历,所以答案A:The Story of Ray Kroc切合文意。故选A。