How do you make a restaurant business an overnight success at the age of 52? Ray Kroc said, “I was an overnight success, but 30 years is a long, long night.”
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver in World War Ⅰ, but the war ended before he completed his training. He then worked as a piano player, and a paper cup salesman. In 1954, he visited restaurant in San Bernardino, California. There he found the small but successful restaurant run by brothers Dick and Mac McDonald, and was surprised by their effective (有效的) operation. The McDonald’s brothers produced a limited menu, concentrating on just few items—burgers, fries and drinks—which allowed them to focus on quality and quick service.
They were looking for new franchising agent (特许经销商) and Kroc saw chance. In 1955, he founded McDonald’s System, Inc. By 1958, MeDonald’s had sold its 100 millionth hamburger.
In 1961, Kroc started a training program later called Hamburger University, at a new McDonald’s restaurant in Elk Grove Village, Illinois. There, franchisees (特许证持有人) were trained on the proper methods for running successful McDonald’s’ restaurant. Hamburger University used a research and development laboratory to develop new cooking, freezing, storing and serving methods. Today, more than 275,000 franchisees, managers, and employees have graduated from the program.
Right up until he died on January 14, 1984, Ray Kroc never stopped working for McDonald’s. His legacy provides McDonald’s customers with great tasty, inexpensive food; staff and franchisees with chances for growth; and suppliers with a shared promise to provide the highest quality food.
1.What does Ray Kroc mean by the underlined sentence?
A.He waited 30 years to be a franchisee.
B.He experienced a lot before he succeeded.
C.It took long preparation to open the restaurant.
D.He felt happy for the past 30 years.
2.Why was the operation of Dick and Mac McDonald effective?
A.They focused on a limited menu.
B.They considered quality important.
C.Their restaurant was run by two people.
D.Their restaurant had well-trained employees.
3.When did Kroc start a training program?
A.In 1955. B.In 1956. C.In 1961. D.In1984.
4.What is the best title for the text?
A.The Story of Ray Kroc B.McDonald’s’Restaurant
C.Tricks of Running a Business D.New Franchising Agents